Social Media Day Wichita 2023

Topic: How I Earned 100,000 YouTube Subscribers in a Boring Niche

Cassandra is a Speaker and Strategist who used YouTube to market her business and in the process, gained over 100,000 Subscribers and 9 million+ Long Form views.

She brings 10 years of experience working in television and casting Emmy-Award-winning programs; knowing what will make someone stand out on YouTube.

Topic: Tell Your Untold Story

Lauren Ready is a keynote speaker and the Principal Storyteller of Forever Ready Productions, a video production company with offices in Memphis and Chicago. The Forever Ready team tells mission-driven stories for nonprofits and businesses so they can realize and harness their collective purpose and impact.

Topic: How Brands and Content Creators Can Work Together

Brandy Evans celebrated 21 years in marketing and tourism in January 2022. She started in 2001 as the public relations specialist for the Shreveport-Bossier Convention and Tourist Bureau and was promoted to Vice President of Communications in 2004. In 2021, she accepted the role as Vice President of Marketing for Visit Wichita.

Some of her professional accomplishments include winning several awards: Top Women in Travel Award Outstanding Woman in Hospitality, Best of Show by International Association of Convention and Visitor Bureau’s publicity campaign “Be a tourist in your own hometown” and two International Association of Convention and Visitor’s Bureau’s Idea Awards for public relations efforts and casino coop marketing.

Topic: From Burnout to Bliss: How to maximize your content creation with repeatable processes

Yvonne Heimann is the CEO & founder of AskYvi.com and the leading ClickUp evangelist, as well as a passionate Business Efficiency & Scalability Consultant, Mindset Coach, NLP Master Practitioner, Speaker & Author.

Using her knowledge of over 15 years running multiple businesses, she helps her clients organize, strengthen, and streamline their businesses into profitability and success.

Topic: Get a Creative Kickstart using Artificial Intelligence: Explore AI Tools, like ChatGPT, for Digital Marketing

Dawn Monroe is a certified Microsoft Office Specialist Master (MOSM), Microsoft Certified Educator (MCE), Modern Classroom Certified Trainer (MCCT), Certified Virtual Educator (CVE) and Certified Virtual Presenter (CVP). She has a background of 30 years in the technical training industry. Dawn enjoys connecting with individuals who are ready to learn. She translates technical concepts to encourage productivity and professional development. Visit DawnMonroeTraining.com for more information.

Topic: PANEL: Are you Leveraging Tech Right for Creating?

Marisa Cali has managed and grown her own marketing consulting business since 2015 and embraces the benefits (and challenges!) of the work-from-anywhere lifestyle.

In April 2020, she launched the livestreaming production division of her consulting business which blends her love of tech, project management, and creativity. For the last 4 years, Marisa has had the pleasure of working with exceptional corporate and entrepreneurial partners to execute virtual and in-person events, virtual training modules, exclusive fireside chats, inspirational and educational keynotes, and video podcasts that build community.

She is a featured author in the 2nd and 3rd installments "100 Livestreaming & Digital Media Predictions" now available on Amazon and is hosting a live streaming panel at Social Media Day in Wichita this summer.

Topic: PANEL: Are you Leveraging Tech Right for Creating?

Julie Riley has over 15 years of experience in digital marketing. She is the Social Media and Community Manager for StreamYard, managing 25k+ members in their community. She has worked with Social Media Examiner, The Small Business Administration, and countless others. She has a vast array of experience including live video production, social media management, community management, chat marketing - the list goes on! She is a dedicated community leader with a passion to teach others how they too can build an amazing business through their social channels and grow their communities with live video (her specialty)! She’s a hard-working woman who knows how to get things done, no matter what challenges come her way. If you want to build an amazing community, Julie can get you there.

Topic: PANEL: Are you Leveraging Tech Right for Creating?

Phil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit. Throughout his 30+ year career, Phil has been creating memorable experiences for businesses like Koch Industries, non-profits, schools, and churches. He is also a jazz saxophonist, pickleball enthusiast, and a songwriter. Phil lives in Wichita, Kansas with his wife, Audrey, and their three adult children and their standard poodle, Millie the Therapy Dog.

Topic: Workshop: Creating Impactful Digital Content in Real-Time

Sierra Marie Bonn is a passionate advocate for supporting local businesses and driving economic growth by empowering our current and future workforce. As a cutting-edge digital content creator and influencer, Sierra has collaborated with renowned brands such as Microsoft, American Heart Association, Sephora, Lezé the Label, and many more. With a keen eye for the latest digital trends, she consults with individuals, businesses, civic groups, and communities on how to effectively raise awareness and communicate in the ever-evolving digital landscape. Sierra works to make the world a better place through her non-profit organization “Let’s Go Full STEAM Ahead!” which empowers the next generation of innovators through STEAM (science, technology, engineering, arts, and math) education and engagement. Connect with her on any social platform: @sierramariebonn

Topic: Workshop: Tap Into Your Creativity

Stacy owns a microbrewery and taproom with her husband Torrey. While he focuses on brewing the beer, Stacy works on events, marketing, social media, and business development. Hopping Gnome Brewing is located in Wichita's historic Douglas Design District where Stacy has served as board President, helping to plan and organize events including the Wicked Brew Tour and Small Business Saturday.

Stacy has a background in nonprofit management and received a Master's in Organizational
Leadership from Fort Hays State University. Stacy believes that collaboration and building
relationships are keys to growing a successful small business.