9 Ways to Boost Social Media Engagement
Jen Cole | May 31, 2023
Small business owners wear a countless amount of hats. From inventory to content creation, there is a lot to stay on top of. Knowing this, we’ve decided to compile this helpful list of ways that you can not only plan out your social media content, but count on it to be engaging and worth the precious time you spent on it as well.
Here are 10 creative content ideas for you:
1. Behind-the-Scenes Sneak Peeks: Take your audience behind the scenes of your business. Share photos or videos that give them a glimpse into your creative process, product development, or day-to-day operations. This helps build a sense of authenticity and connection.
2. Adopt a User-Generated Content Campaign: Encourage your customers to share their experiences with your product or service by by leaving reviews or posting about their experience on social media. It might also be a good idea to ask them to use a specific hashtag and feature their content on your social media platforms, giving them recognition and which instills feelings of true community.
3. Don’t Shy Away from Interactive Quizzes or Polls: Engage your audience by creating interactive posts related to your industry or products. This can be a fun way to gather feedback, generate discussions, and increase overall engagement.
4. Inspirational or Educational Videos: Create short videos that provide inspirational or educational content related to your niche. This could be tips, tutorials, or thought-provoking messages that resonate with your audience and encourage them to engage with your content.
5. Insert Yourself Into the Creator Economy: Collaborate with influencers or other businesses in your industry to create joint content or promotions. This can help you tap into their existing audience and introduce your brand to new followers, increasing engagement and brand visibility.
6. Create an Ask Me Anything (AMA) Series: Host AMA sessions on social media platforms where your audience can ask you questions about your business, products, or industry. This encourages direct interaction and allows you to address any queries or concerns.
7. Use Those Testimonials: Share compelling stories from satisfied customers who have benefited from your products or services. Use visuals, such as images or videos, along with their testimonials to create impactful content that resonates with your audience.
8. Remember Seasonal or Holiday-Themed Content: Create content that aligns with holidays, seasons, or special events. This can include themed posts or even limited-time offers that spark interest and encourage engagement.
9. Utilize the Power of Livestreaming: Go live on platforms like Facebook, Instagram, or YouTube to host Q&A sessions, product demonstrations, or even interviews with industry experts. Live videos often attract higher engagement rates as they offer real-time interaction and a sense of immediacy. We highly recommend using Streamyard to simulcast to multiple channels at once and keep the audience informed and engaged by using banners and featuring comments on screen.
Remember to tailor these ideas to your specific business and audience. Experiment, analyze the engagement metrics, and refine your strategy based on what resonates best with your social media followers. Wishing you the best of luck!